Tiktok Removes Milk Crate Hashtags Saying It 'Glorifies Dangerous Acts'.People Faking Arrest by Cops Is Latest Bonkers Trend To Emerge on TikTok.People 'Confront Partners' As 'Never Forget You' TikTok Trend Shares Flings.More proof that its extremely rare to engineer a viral hit. And if a viral breakout comes, it’s generally after the artist at least 18 months on TikTok. Looking at the TikTok Top 200, 63.8% of the songs reached one million Spotify streams through organic posting. The ContraBrand report, “How Artists Are Going Viral on TikTok in 2022,” looked at the first half of 2022 and found that two thirds of viral hits on TikTok are organic content – without advertising being spent on the content to push it in front of people, or influencers shouting out about it. You might assume unsigned artists at a disadvantage versus signed artists when it comes to going viral on TikTok, with less of a budget for promoting their music. Unsigned artists also beat signed artists in the race to reach 100,000 views on TikTok, posting their track less times than major and indie label artists before hitting the total. A study by ContraBrand showed that 58% of artists with viral tracks were unsigned. The beautiful thing about TikTok is that you don’t need the backing of a record label to go viral. Plan your social media content carefully around the releaseĭoes a record deal help songs go viral on TikTok?.Viral content should be just a single piece of a larger career goal.It’s impossible to pinpoint what will go viral.Going viral should never be your sole aim.How do you break out of fame on just one app and into the mainstream, to build a sustainable career in music? Horsburgh has the following advice for artists who want to go viral on TikTok and other social media platforms: In a new video she explores the rise of The Kid LAROI, the Australian rapper who used TikTok to supercharge his career and go viral – twice. Music marketing genius Amber Horsburgh has spent her career coaching up-and-coming artists.

So should artists make it a priority to try and go viral on TikTok? How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.Ī song going viral on TikTok can make an instant star of an emerging artist, driving up streams and leading to collaboration and promotional opportunities.

Top tik tok songs of 2021